how we each have our own identity based on our personality and individual style. we create our own image based on our clothes and environment. how we define ourselves or express our personalities through the objects around us.
- individuality
- self expression
- personalisation
- environment/lifestyle
Awareness
raising awareness about global issues. how do we raise awareness? how do we change people's attitudes towards global issues and sustainable practices. Knowing where a product came from or where it was made. Buying 'locally made' products.
- knowledge
- sustainability
- attitudes
Artifacts
the stories and memories behind these collections. how consumer items have lost value because of our lack of knowledge around that object. restoring value through narrative and knowledge. where was this product made? who made it? know the story behind an item makes the narrative a lot stronger and ultimately our connection with it a lot deeper. Giving waste second life. Restoring quality and value to what mass production has taken away.
- collections
- narratives
- aspirations
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