Tuesday, March 16, 2010

Personalisation

'One off' camera designs. An example of how we can personalise our collections to enhance their story and express an identity that ultimately reflects that of our own. Just as we dress ourselves to express a certain image, we have applied a similar approach to our collections.



The name and lego decoration suggests a sense of nostalgia to our childhood. This camera tells a much stronger narrative to a plain black version. We are constantly trying to define who we are and this is being mirrored in our collections and environment.

No comments:

Post a Comment