Tuesday, March 16, 2010

Raising Awareness

“It is very difficult for a consumer who wants to do the right thing by the planet but part of the trouble is labeling and for the consumer being certain they are buying an eco friendly product would be helpful. There should be a global certificate for genuinely eco-friendly products.”

- a quote I found on a sustainable fashion website that raises a really valid point about sustainable awareness. We should be informing consumers about what they are buying. Where has this product come from and where was it made. If it is made from 100% materials or locally produced then this should be something that is celebrated on the garment or product. The consumer is then rewarded in an emotional sense for buying a product that is less impacting on the environment.

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